What Makes Apple Stand Out from Competitors?
This company is a trendsetter and renovator in the mobile manufacturing industry.
Apple has become a worldwide brand and their products are readily available all around the world. We can buy any Apple product from Apple store in Lahore .
In this article, I would share with you some of the major reasons why Apple is different from other brands.
They are innovators
Apple is all about innovation. They don't invent anything or discover a new technology; they are just recreating the products already existed in the market.
So, what's new?
It's simple. They do it better.
Apple is lucky enough to have mind-blowing CEO's, staring from Steve Jobs to Tim Cook. The leadership of Apple has always been outstanding that makes this mobile company no 1 mobile brand in the world.
We all know Steve jobs, such as inspiring and motivating leader. He was the leader driven by his vision and it was his charisma that makes Apple redefine the branding and product development theories. They simply think out of the box and make impossible thing happened.
Distinguish Branding
The way apple brand their products is simply outstanding. They know what their people want and how to access them effectively.
How Apple branding is different from other brands?
Their branding techniques focus on customers emotions and their brand is very much emotionally connected with the people that they are willing to pay higher prices to get their products. The way Apple monopolize their brand has now made their products a symbol of high-class status. Some rich kids want Apple products because not everyone can buy it, they can build their self-esteem by buying high-class products.
Over the years, Apple has built strong credibility of its brand that also made its reputation more powerful in the mobile manufacturing industry.
Business Plan Matters
Apple never sticks to one business plan. They keep changing their business, not because they are less focused and don't know what they want but because they keep upgrading themselves and take calculated risks.
The company is wise enough to realize that nothing happens overnight and they have to take a planned walk towards their vision.
Customers Come First
The whole business of Apple revolves around the customers. The best thing about Apple is that it knows its customers and what are their needs. Apple research on the psychology and behavior of customers to make their products compatible with their customers' needs.
Best Store Experience
Customers care is important for the success of every company. The customers care and satisfaction for other companies is not the same what Apple think it actually is.
What do you think customers care is?
Let me tell you what other bands think of customers satisfaction and care. for many companies, customers satisfaction is totally based on the product, the end product, for which the customers are paying you.
Actually, customer experience is not all about the product. Yes, it does matter but it is not everything that matters.